Do I need to be active on LinkedIn?

No. A well-written LinkedIn profile is a representation of your professional experience, whether or not you regularly post or engage on the platform. You don't need to become a content creator to benefit from a more thoughtfully presented profile.

What if I'm not looking for more clients?

That's entirely fine, but then we're probably not a good fit.

Do you manage LinkedIn accounts or write ongoing posts?

No. We provide completed messaging, a professionally designed banner, and guidance for implementing your materials. We don't provide ongoing LinkedIn management, posting, outreach campaigns, or lead-generation services.

How much of my time will this require?

The Profile Rebuild includes a 60-minute discovery interview, followed by your review of the proposed materials. Positioning Advisory requires a greater commitment to professional discovery, discussion, and decision-making over three months. The specific advisory schedule and review checkpoints are defined before the engagement begins.

Do I need to prepare anything?

Existing biographies, résumés, LinkedIn profiles, professional credentials, and examples of your work can be helpful.We'll explain which materials are relevant to your engagement before we begin.

Will I be able to review the final messaging?

Absolutely. Your professional presence should accurately reflect your experience, voice, and accomplishments. Both engagements include review and a defined refinement process. You'll have the opportunity to verify factual claims, credentials, and professional descriptions before finalizing the materials.

Do you work with professionals outside the legal field?

Yes. We work with established individual professionals, including attorneys, consultants, advisors, fractional executives, and other experienced specialists. What matters most isn't your industry. It's that you've developed meaningful professional experience and want to represent it thoughtfully.

Home | Taz & Company

You've built the reputation.

Your professional presence should reflect it.

You've built a successful practice and a reputation people trust. But your referrals may not reflect the clients and matters you want today.

We help established women attorneys clarify what they want to be known for and communicate why they're the right choice for that work.

You've spent years building your legal practice, earning your clients' trust, and developing relationships that bring business your way.

But do the people who know and respect you understand which clients and matters you most want?

At Taz & Company, we help accomplished women attorneys clarify what they want to be known for and communicate why they're the right choice, so referral partners know when to think of them and prospective clients understand why they should hire them.

Your referral partners know you're a good attorney. But do they know when to refer you?

Someone who's referred clients to you for years may still think of you for the same types of matters, even if your practice has evolved.

It's not that they don't respect your work. They may simply not know which clients are the best fit for you today.

The same problem occurs when prospective clients research your background. Your credentials establish that you're qualified, but they may not explain why your particular experience is relevant to their situation.

We help you clarify the work you want and communicate what makes you a compelling choice, so the people who already know your name have a better understanding of when to recommend you.

OUR SERVICES

Two ways to strengthen how you're positioned.

If you already know which clients and matters you want, we can help your LinkedIn profile communicate it.

If you're still determining what you want to be known for and how to distinguish your practice, our three-month advisory engagement goes deeper.

SERVICE ONE

LinkedIn Professional Profile Rebuild

A referral partner gives someone your name. Before calling, that person looks you up.

Your LinkedIn profile should make it easy to understand what you do, whom you serve, and why your experience is relevant.

We'll rebuild your profile around the work you want to attract, using your existing professional positioning.

Your engagement includes:
• One 60-minute professional discovery interview
• A rewritten professional headline
• A compelling About section
• Refined relevant Experience sections
• One professionally designed LinkedIn banner
• Featured section recommendations
• One consolidated round of revisions

Best for: Attorneys who already know how they want to be positioned but need their LinkedIn presence to communicate it more effectively.

Discuss a Profile Rebuild

SERVICE TWO

Professional Positioning Advisory

Be known for the work you want, not just the work you've done.

Your practice has evolved. Perhaps the clients and matters you want today aren't the same ones that built your reputation.

Or perhaps your experience has become more specialized, but you're still describing yourself much as you did years ago.

Over three months, we examine the work you want to attract, what those clients value, and what makes your experience and approach a compelling choice.

Then we develop the positioning and messaging to communicate that clearly to prospective clients and referral partners.

Month 1 — Understand: Professional Identity Assessment.
Month 2 — Clarify: Professional Positioning Framework.
Month 3 — Articulate: Professional Positioning & Messaging Guide, professional biography, professional introduction, core messaging statements, complete LinkedIn profile rewrite, and professionally designed LinkedIn banner.

The result: A clearer professional position and messaging that helps referral partners understand when to recommend you and prospective clients recognize why your experience matters to them.

Best for: Established attorneys who want to be more intentional about the clients and matters they attract and how they're known in their professional communities.

Discuss Positioning Advisory

I understand the business of marketing expertise.

Meet Taz LARCADE | Founder

As co-founder of Maven Advisers and Synergy Advisory, and former managing partner of Lionshare Marketing Group, I've spent more than two decades building businesses and helping business owners clarify what sets them apart and attract the right clients.

I created Taz & Company for accomplished women attorneys who want to be more intentional about the clients and matters they attract.

As a business owner myself, I understand how difficult it can be to see your own value through someone else's eyes. I bring that perspective to helping you define what makes your practice worth choosing.

Schedule a Conversation

Choosing the Right Engagement

The right engagement depends on whether you already know how you want to be positioned.

If you do, the LinkedIn Profile Rebuild helps you communicate it.

If you don't, Professional Positioning Advisory helps you define it first.

Service Comparison

Profile Rebuild

Positioning Advisory

Duration

Approx. 4 weeks

Approx. 3 months

Discovery

Focused

In-depth

Professional identity assessment

—

Included

Relevant audience exploration

Existing understanding

In-depth

Professional positioning framework

—

Included

Core messaging development

—

Included

Professional biography

—

Included

Professional introduction

—

Included

LinkedIn profile rebuild

Included

LinkedIn banner

Included

Review and refinement

One revision round

Defined checkpoints and revisions

Not sure which engagement is right for you?

Let's talk about the clients and matters you want to attract and determine which approach makes the most sense.

Schedule a Conversation

FREQUENTLY ASKED QUESTIONS

Let's talk about your practice.

Tell me a little about the clients and matters you'd like to attract, and we'll explore whether we're the right fit.

GET IN TOUCH

inquiries@tazandcompany.com

REPLY TIME

Within one business day (excluding Fridays).